Mr Zheng, in Shenzhen, had owned this 14060M for years but was wearing it less and less, so he thought about selling. What concerned him was not whether it would sell but whether selling made sense — how far the market for an older Rolex sits from the current models, and whether being discontinued would push the offer down. He wanted one more thing confirmed as well: the bezel insert had been polished at some point, and would that affect the price?
WatchesShenzhen
Rolex Submariner sold for CNY 49,000 — Shenzhen watch buy-back case, August 2026
At a glance
Final price
CNY 49,000
- City
- Shenzhen
The figure on this page is what this particular transaction settled at. It reflects the house, the model, the condition, how complete the accessories were and the market at the time, and is not a quoted price for a comparable piece.
The client
The model and the market
The Submariner is the diving line Rolex launched in 1953, and it has held demand on the secondary market for a long time. The 14060M is the no-date reference in the line, discontinued in 2012 and succeeded by the 114060. No-date references form a branch of their own: a plainer dial and a simpler construction, with settled demand among collectors of older watches, and a price that does not follow the sought-after date models.
The reference is discontinued and the house has no current list price to refer to; the price is set by supply and demand on the secondary market. The 14060M was not made in small numbers, so sales turn more on the production batch, the actual state of the bezel and case, and whether service records survive, than on scarcity.
What a watch is worth depends on how it is broken down. The house and the model set the range, condition and how complete the accessories are are each costed, and the market at the time fixes the landing point; differences within one reference come from case diameter, material, dial colour and generation.
How this price was set
Mr Zheng’s watch sold for CNY 49,000, with the offer made up of three parts. The reference was discontinued in 2012 and its successor moved to a ceramic bezel, so this aluminium-bezel generation is no longer made. The 40mm steel case with a black dial and black bezel is the standard Submariner specification. And the no-date reference has settled demand among collectors of older watches and does not rise and fall alongside the sought-after date models.
This reference was not made in small numbers, so what carries weight in the offer is the production batch, the state of the bezel and case, and whether service records exist — not scarcity. A bezel insert that has been polished or replaced, or a case that has been refinished, brings the offer down.
The price came out of bidding. After inspection the watch entered the platform, buyers across the country bid side by side, and Mr Zheng picked one from the open offer sheet. Rolex buy-back is a standing part of watch buy-back; high or low, it follows the market at the time and has nothing to do with the purchase price. (Market figures reflect publicly available data.)
What we did
Competitive buy-back
The watch goes onto the bidding platform and trade buyers across the country bid live at the same time. The offer sheet is open for you to choose from, and the number is formed by market bidding
Watch authentication
An appraiser team of more than a hundred. Every item is signed off by three of them, and each check is recorded line by line and photographed
Credentials
Named in 2025 to the first cohort of pre-owned goods circulation pilot enterprises by MOFCOM, the NDRC, the Ministry of Natural Resources and SAMR; in 2019 Vintage-Privée entered a three-way strategic partnership with CCIC (China Certification & Inspection Group) and Alibaba.
Settlement
Payment goes out as soon as an offer is accepted. Nothing is charged if you walk away
How it ran
1
Talk to an advisor
Send photographs of the case, bezel and clasp so we can confirm the reference period and the exterior
2
Free valuation
A reference range from the house, the model and the condition, at no charge
3
Book a viewing
Book a home visit to save trouble, come into the boutique, or post the watch in
4
Appraiser check
Authenticity, movement timekeeping and bezel wear verified, logged item by item, photographed, then listed on the platform
5
Trade bidding
Offers are formed on the platform at the same time, with each buyer’s bid alongside the others for Mr Zheng to check against the breakdown
6
Settlement
He settled on an offer, and the money landed on signing
Questions about this case
How is the market for a Rolex 14060M at buy-back?
CNY 49,000 in Shenzhen, August 2026. This is the no-date Submariner, discontinued, and the offer turns on the production batch and the state of the bezel and case. Its price structure is not the same one as the current Submariner’s.
What is the difference between a 14060M and a 114060?
Bezel material and movement. The 14060M uses an aluminium bezel insert; the 114060 moved to ceramic, and the movement stepped up from the 3130 to the 3131 with anti-magnetic components. The two generations circulate side by side on the secondary market, and valuing the older one leans more on originality — whether the bezel insert has been polished or refinished makes a visible difference to the offer.
How do I avoid being marked down on an older Rolex?
Get the reasoning clear first, then compare numbers. Older watches have more valuation elements than new ones — the state of the bezel, whether the case has been polished, and whether the service records are complete all enter the offer, so ask for the reasoning item by item. Offers are shown side by side on the platform with every bid visible at once, so you need not take one buyer’s word for it.
Where in Shenzhen can I sell a Rolex?
In Shenzhen you can book an in-store check, or choose a home visit or shipping — the steps are the same for all three. The Shenzhen boutiques are in Nanshan, Luohu and Futian. Checking an older watch takes a little longer because the bezel and movement condition have to be verified, so mention the reference when you book.
Start with what yours is worth
Free online valuation. Nothing to pay if you decide not to sell.