On 19 August 2025 the China Used Goods Association published a profile of The LuxPik in the corporate showcase section of its website. The section presents member companies' business models and their role in the trade; this entry covers The LuxPik's brand positioning, its two-brand operating model, and the authentication and online capabilities that support it.
Brand Positioning
The profile opens with a "Vintage-Privée" culture panel setting out the company's vision, mission and values: a vision of becoming a cornerstone of circular fashion, so that every luxury item can outlast its first owner and carry sustainable value forward; and a mission of using technology to rebuild the value chain for pre-owned luxury, with trustworthy authentication standards and a transparent trading platform. The same panel carries a map of the cities where the company operates stores, spanning more than a dozen major markets.
A Two-Brand Model
The profile divides the group's business into two complementary brand lines:
- Sheshouduo — buy-back and retail for individual sellers, covering C2C buy-back, competitive-bid buy-back, trade consignment and direct-to-consumer sales;
- The LuxPik — authentication and trading for the circulation side, covering authentication, offline auctions, online auctions and B2B sales.
Both lines draw on the same authentication and supply chain capability: goods acquired from sellers are authenticated and refurbished before entering retail or B2B channels.
The Authentication Centre
Authentication and refurbishment carry the weight of this model. The profile shows the centre in two working shots: zoned workstations, item-by-item registration and photographic records, with handbags and leather goods inspected and refurbished along a single workflow.
Online Tools
The closing section covers the consumer-facing entry points: a valuation mini-program and The LuxPik app, which bring valuation, ordering, shipping and status tracking into one flow connected to the stores and the authentication centre.
